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Project Sanctioned on Production of Quality Planting Material  (QPM) Promotional Scheme (NMPB)

Distribution of Elite Planting Materials

Herbal industry – Overall perspective

It is a recognised fact that India presents a great investment and business opportunity in the Herbal Sector, with the prospects of the country emerging as a global leader in the field. It is also well known that Tamil Nadu is a significant player in the Indian Herbal industry, with substantial production and market share.

 In recent times, there has been an enlightened awareness among the citizens of the country about the natural advantages that this country is Phyllanthus Amarus (Kizhanelli)endowed with.

This is particularly conspicuous in the area of the indigenous therapy or alternative medicine, as they have come to be known.

A general view that such medicines could be taken recourse to, for better and safe therapeutic effect, has definitely come to be established.

 

 

Main reasons for a shift “Back to Natural”

bullet Peoples' concern over toxicity and side effects from modern drugs
bullet Realisation that natural medicines are safer
bullet Realisation that allopathic drugs are often ineffective against many chronic complaints
bullet The medical fraternity has begun to acknowledge the value of some herbal medicines.
bullet Herbal medicines are generally less expensive than allopathic drugs

Opportunities in Tamil Nadu

bullet Traditional knowledge and expertise
bullet Varying climatic conditions and soil conditions, facilitating the growth of variety of herbs
bullet Tamil Nadu’s huge historical knowledge base and resource base, if properly harnessed and channelised, will make the state a primary player.
bullet Widespread acceptance of Indian expertise abroad
bullet  Excellent potential in global market
 

Tamil Nadu Government’s initiatives

Sensing the opportunities provided by the natural advantages particularly in the herbal sector, the Government of Tamil Nadu has initiated various measures to give a fillip to the herbal movement.

One among such initiatives is the study commissioned to submit a professional study/research report on various aspects Steviaof medicinal plants unique to Tamil Nadu. One of the objectives of Tamil Nadu Medicinal Plants Board under whose auspices the study has been conducted, is to increase the commercial value and market opportunities for the herbal plants.

This report submitted after extensive research, deals with various issues and opportunities involving the herbal industry in the state. It further studies extensively the potentials for fifteen medicinal plants unique to the state and the opportunities provided by them to the herbal entrepreneurs and consumers.

In fact, in the case of several products such as Senna, Periwinkle, Davana, Indigo, Tamil Nadu has emerged as the trend setter.

Herbal industry, in general, involves a cross section of functions involving several subjects such as Chemistry, Botany, Agriculture, Engineering, Technology, Management, Toxicology Study, Testing, Pharmacology, Marketing etc. The report further highlights the importance of other ancillary industries and how they could be of assistance to the herbal sector.


Need for an information network

In the light of the above and to consolidate the natural advantages that the state possesses, the Tamil NaduNeem Government felt that it is imperative to have a strong and potent information network. Such a network, it is felt, would go a long way in serving as an interactive platform to various herbal entrepreneurs. This has been the long felt need of the herbal entrepreneurs, as well, engaged in giving practical shape to their plans of conceptualizing, designing, implementing and operating their herbal projects.

The ideal approach to creating such an information network and to provide a forum for exchange of information is by means of launching an interactive portal. It hardly needs any emphasis that the Governmental institutions are the best placed to launch such initiatives with the avowed objective of providing a thrust to the industrial growth. The result is the interactive portal that has been launched by Tamil Nadu Medicinal Plants Board.

The objectives of this portal are varied and many including the following but not limited to the following:

bullet To facilitate and promote healthy exchange of ideas among organisations and individuals involved in the herbal sector and present them with a nodal platform to exchange useful information and keep them up to date with developments.
bullet The portal would enable the present and prospective cultivators, producers, R & D organisations and trading houses to get adequate understanding of the opportunities available in Tamil Nadu.
bullet To provide data base and facilities for Indian herbal players to interact with each other and identify the business and technological opportunities.

Expectations

This interactive portal platform launched by the Tamil Nadu Medicinal Plant Board, besides promoting a herbal movement in the state, is also bound to be hailed as a pioneering initiative with the benefit of promoting a herbal movement in the country leading to huge economic spin-offs.



Tamil Nadu State Medicinal Plant Board
Indian Medicine and Homeopathy
Anna Nagar, Chennai 600 106
Phone No: 91-44-26216244 & 91-44-26214844, 91-44-26281563
Email :
tnsmpb@tn.nic.in

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